This blog focuses on two things of personal and professional interest to me:
- Marketing of technical products. At Informatica, I am responsible for the marketing of two reasonably-technical products: Informatica Metadata Manager & Business Glossary and Informatica Data Validation Option.
- The use of Social Media Marketing to build a meaningful interaction with your target audience. A lot of people I have spoken to don’t think social media marketing approaches are not useful in a technical, B2B scenario. I will be blogging about my attempts to apply social media marketing and other good approaches I see in use around the industry.
I hope that you find this discussion interesting and useful. Please do feel free to comment. I am always interested in hearing feedback and interesting ideas.
Roger Nolan
- Roger Nolan LinkedIn profile
- Twitter: @RogerNolan
