Groundswell: Winning in a world transformed by social technologies.By Charlene Li and Josh Bernoff of Forrester Research.
An excellent book about business and Social Media. It is more focused on consumer marketing but it does have some references to Enterprise B2B marketing. The writing is clear and the strategic thinking is useful. Many helpful examples. I can’t recommend this book enough.
Open Leadership: How Social Technology Can Transform the Way You Lead
More very lucid reading on how to actually implement and execute on a social media strategy. Again, highly recommended reading from Charlene Li.
The Innovator’s Solution by Christensen and Raynor
This is the textbook on how to take on established products with market leadership positions. And, if you are the market leader, how to defend yourself.
By Chan Kim and Renee Mauborgne
A great book on how to create business opportunity by defining new, unserved markets (blue oceans) rather than taking your competitors on head-to-head in bloody battles (red oceans)
A very concise and useful overview of Web 2.0 trends, technologies and the strategic thinking around them. Many useful real-life examples included.
The Open Brand: When Push Comes to Pull in a Web-Made World. By Kelly Mooney
A compelling argument to open up your brand and let your customers participate in the brand positioning and product definition.
The New Rules of Marketing and PR. By David Meerman Scott
A good look at product messaging and PR with a practical take on how to use the Web and Social Media.
A practical guide to Inbound Marketing. A very hands-on, step-by-step approach. From the founders of HubSpot.
Crossing the Chasm by Geoffrey Moore
The Innovator’s Solution. By Clayton M. Christensen and Michael E. Raynor
A marketing classic. A must-read for anybody trying to bring a new product across “the chasm” to mass market adoption. I wish Geoffrey Moore would update the company examples. They are very dated.
The Ultimate Question by Fred Reichheld
The ultimate question is: Would your customers recommend your products to their friends? If the answer is “no” you are in trouble even though you have made the sale. This book gets more relevant every day as Social Media amplifies the power of recommendations.
