I have always been interested in Web Analytics. Most of the tools claim to solve world hunger, but which of the literally dozens of Web Analytics tools do people actually use out there? I stumbled across one pretty interesting analysis of who is using what today.
Here are the Top 5 Web Analytics tools used according to this survey:
- Google Analytics. (57%) Not surprising. It’s free to use.
- Quantcast Tracking. (18%)
- Google Analytics Asynchronous (14%) Also free to use. More about what this is.
- Omniture SiteCatalyst. (14%) Recently acquired by Adobe.
- comScore. (9%)
The number six tool is down around 3% share.
This is just the beginning of a long analytic tool war. With the data on the Internet fragmenting (see my previous 12/13/10 blog post) they tools makers will have to move quickly to be able to track and measure activity on the Web.